I use insight, technology, & smart thinking to build creative solutions.

Strategy Strategy

The right strategy makes customer experiences as intuitive and effective as they are beautiful.

Storytelling Storytelling

I craft powerful stories that bring brands to life and connect with customers on an emotional level.

Social Media Social Media

Facebook, Tumblr, Twitter—social media can make or break your brand. I’ll make sure it’s the former. #ftw

Digital Digital

We are living in a digital world. And I am a digital girl.


Today’s search engines are smarter than ever. That’s why I write compelling, relevant content—not just keywords.

Creative Creative

Give me a blank piece of paper and I’ll fill it with new and exiting ideas. And maybe even a few doodles.


Random ideas & thoughts about industry happenings.

14 February

Advice to College Kristara

Posted in Uncategorized

1) Don’t rush to grow up I know you’re impatient, but why are you graduating early again? You can wait a little longer to pay bills and work 50 weeks a year. For now, live in each moment. Take advantage of the time and opportunities in front of you. Go on more road trips. Stay up […]

17 January

What comes first? Happiness or Success?

Posted in News

I love TED talks. They are so inspiring and insightful. My favorite one lately is “The Happy Secret to Better Work.” In general, happier workers are healthier, live longer lives, and are better at their jobs. For companies, this leads to increased profits, lower turnover, and higher productivity. I’ve learned the hard way that the […]

9 January

New York Times Redesign

Posted in News

The New York Times recently launched its new, redesigned website. And I love it. It’s responsive. It’s clean and simple. But most importantly, it shows that they have a deep understanding of their audience. Newspapers have always been about the here and now, but until recently, their online presence said otherwise. The interfaces confused visitors, […]


I aspire to think & do great things.

  • Oprah Winfrey

    Passion is energy. Feel the power that comes from focusing on what excites you.

    - Oprah Winfrey
  • Leo Burnett

    Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

    - Leo Burnett
  • Steve Jobs

    We’re here to put a dent in the universe.

    Otherwise why else even be here?

    - Steve Jobs

In Good Company

I’ve been lucky enough to write for some of the world’s most powerful brands.